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Safety Standards
Safe for Home. Sound for Earth.
Beyond Safe, It's Responsible.
We believe what you bring into your home should be free from worry. That’s why every product meets stringent U.S. and European safety standards. But our commitment goes further.
We choose materials that are kind to both skin and the planet. Our OEKOTEX certification guarantees your family’s comfort, free from harmful substances. Our GRS (Global Recycled Standard) certification means we give recycled materials a new life, reducing our footprint.
Choose with confidence for your home and our future.
About Nueplay
After welcoming their second child, founders Ceci and Jim gained an even deeper appreciation for how vital high quality, safe toys are to a child's development.
With the arrival of their younger daughter, Nueplay was born — a brand shaped by their genuine love and commitment to children's growth.
Nueplay is founded on the concepts of New|Nurture|Play.
Inspired by the belief that play is a child's first and most meaningful way to explore and understand the world.
Core Values
At Nueplay, we believe every newborn is a universe filled with potential. We are dedicated to sparking joyful exploration and growth through play.
Rooted in deep insights from parenting experiences, we craft stage specific development programs for infants aged 0~36 months, designing toys that nurture language skills, social awareness, and creativity.
Our Mission
Safety and eco friendliness anchor our designs. Every product is crafted from eco friendly materials and rigorously tested to ensure a healthy play environment.
From finger puppets that refine fine motor skills to imaginative role-play sets, our toys
seamlessly integrate educational goals into playful interactions making learning a natural part of discovery.
Nueplay
Loved by Users
Real Results, Real Stories
Read their unfiltered feedback and discover why they recommend us.
What Our Customers Say
Real feedback from real people. Their affection is our greatest reward.
Praise from Our Users
We let our users’ experiences do the talking. Because nothing builds trust like authentic success stories.
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