Become a Nueplay Retail Partner

 

Welcome to Nueplay Wholesale

Founded by Ceci and Jim,Nueplay was born from a genuine parent's realization:children’s growth doesn't need more toys,but better companionship.We craft stage-specific development programs for infants aged 0-36 months,designing toys that nurture language skills,social awareness, and creativity.

At Nueplay,we create more than just products; we create the first truly thoughtful gift in a child’s life.Through our signature Baby Unicorn IP,gentle Nordic aesthetics, and character stories,children’s creativity and imagination are naturally nurtured during play.We invite like-minded retailers and distributors to join us in bringing these gentle,developmental playmates to families worldwide.

 

Why Partner With Us?

• Uncompromising Safety & Sustainability: Safety and eco-friendliness anchor our designs.We use internationally certified baby-safe materials,and every product goes through rigorous testing.Proudly,our enterprise holds the GRS(Global Recycled Standard)certification,and our plush series is fully OEKO-TEX® certified,guaranteeing a healthy and sustainable play environment.
• Distinctive Aesthetics:We incorporate Nordic minimalist aesthetics,soft pink tones, and delightful details into the design.These highly giftable,low-saturation designs naturally elevate retail displays and resonate with modern,aesthetically conscious parents.
• Developmental Play:Based on the 0-3 developmental stage,we design sensory, color,and interactive experiences, making toys both fun and developmental.
• Streamlined Ordering: Approved partners enjoy a seamless,self-service online ordering experience directly through our website with competitive tier-based pricing.

 

Wholesale Terms

• Minimum Order Requirement:$5,000 USD per order 

• Pricing:Tier-based wholesale pricing applied automatically at checkout.

• Shipping:Worldwide shipping available. Calculated at checkout based on order volume.

How It Works

1. Apply:Please fill out the inquiry form below with your business details.

2. Review:Our B2B team will review your application within 2-3 business days.

3. Shop:Once approved, you will receive your exclusive Wholesale Access Code. You can use this code to unlock your B2B pricing and place bulk orders effortlessly on our website.