A Father’s Manifesto: Why I Founded Nueplay

Hi, I’m Jim. If you look at the tag on almost any toy in your home, there is a high chance it came from my hometown—Chenghai, China. Known as the world’s capital of toy manufacturing, Chenghai was ...

Why Nueplay? The Meaning Behind Our Name and the Unicorn Magic

Every day, parents ask us: “What does Nueplay mean? And why is your logo a unicorn?”   When my wife Ceci and I sat down at our dining table to sketch out the future of this brand, we knew we didn’t...